Knock expands into Colorado and Georgia


In its first announcement since revealing its intentions to go public, Knock has furthered its footprint within the West and South with seven new markets in Colorado and Georgia.

Brokers in seven extra actual property markets will be capable of assist vendor shoppers purchase earlier than they promote, in keeping with a press launch from Knock.

Home Swap, the fast-growing firm’s flagship providing is now obtainable in additional markets all through the South and West, together with Boulder, Fort Collins, and Greeley in Colorado, and Athens/Clarke County, Dalton, Gainesville, and Rome in Georgia.

With the Knock House Swap, owners can higher compete in at present’s cash-rich housing market with out the stress of getting to time a house buy with a sale or promoting to an iBuyer at a reduction.

Knock is now working in 34 markets, far surpassing its authentic purpose of 21 markets by the top of 2021.

Sean Black

Knock introduced final month its intention to go public and employed Goldman Sachs to assist information the method. Sean Black, Knock’s CEO and co-founder, was intregal in taking Trulia public earlier than it was acquired by Zillow.

Knock is contemplating a public providing spherical with objectives of between $400 million and $500 million at a $2 billion valuation. It may also merge with a SPAC (particular objective acquisition firm) or execute a direct itemizing.

House Swap is a lending product that helps sellers enter the market with out the burden of getting to promote their present residence to execute a proposal on a brand new home. It could actually embody as much as a $250,000 bridge mortgage to cowl market preparation for promoting, a down fee advance on the brand new residence and the vendor’s mortgage whereas their house is in the marketplace.

“By flipping the method, which normally begins with itemizing your own home on the market, our clients are capable of settle into their new residence earlier than even eager about promoting their previous home,” Black stated. “It’s a greater method to purchase and promote.”

Knock works with choose brokerages to facilitate House Swaps, in addition to with particular person brokers who apply for the coaching. Most brokers turn out to be Knock-Licensed after a couple of hours of coaching.

In response to the discharge, Kittle Actual Property and RE/MAX Professionals will supply the House Swap to owners in Boulder, Fort Collins and Greeley. Knock is working with its 15 present brokerage companions in Georgia to supply the House Swap to owners within the new markets.

House Swap was obtainable in Atlanta and Denver in July and August of 2020, respectively, and it launched in Colorado Springs in February of this 12 months.

Email Craig Rowe


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