Why Keller Williams should go public


This 12 months, 4 of the biggest actual property corporations — Zillow, Compass, Redfin and Realogy — collectively raised a staggering $1.87 billion. For now, Keller is outdoors wanting in.

It’s not a query of if Keller Williams will go public however when. Founder Gary Keller could haven’t any different selection.

Two lessons of actual property corporations are rising. One is these which are elevating eye-popping mounds of money to develop, seize market share and innovate. The others are working off working earnings to develop and increase. 

This 12 months, 4 of the biggest actual property corporations — Zillow, Compass, Redfin and Realogy — collectively raised a staggering $1.87 billion in contemporary funds.

For now, Keller is outdoors wanting in on the huge cash pie that others are baking.

Compass has closed a $370 million sequence G funding spherical. Zillow announced a $650 million public providing.  Redfin announced a public offering of almost $420 million. Realogy announced plans for a $500 million debt providing.

Then, add Berkshire Hathaway, which has sugar daddy Warren Buffet as its largest shareholder, a person who can write huge checks at any time when wanted.

Plus, all of those corporations, besides Compass, are publicly traded with wealthy inventory market valuations, giving them a strong weapon to purchase different corporations. Publicly-traded companies love to accumulate different companies when their shares are priced excessive, as a result of they undergo much less dilution. 

eXp Holdings can also be publicly traded, giving them the identical market energy. Its inventory has risen 400 p.c this 12 months. The agency represents KW’s fiercest competitor: the searching floor for eXp are KW realtors.

Additional complicating the image for Keller Williams are corporations like Opendoor, which has chosen the route of a SPAC to go public, giving them entry to mounds of their very own progress capital.

Compass is more likely to go the identical route — going public with a SPAC — is my guess.

The place does all of this put Gary Keller?

His firm is privately owned. One estimate places his possession stake at 73 p.c — making him a really rich man. The truth that he retained his possession place via an extended uphill battle to change into one of many largest actual property corporations on the earth is really wonderful and strange.

Corporations that increase numerous outdoors cash to get huge can afford to make errors. However bootstrapped companies are one other matter: there isn’t a cash angel on one’s shoulder to bail out wrong-headed choices. It’s proof Keller is likely one of the smartest individuals within the business.

Working effectively and profitably, his personal firm standing is the envy of many. Publicly-traded firm founders should cope with the morass of all that comes with being listed on the inventory market after giving up management when forfeiting an enormous piece of their possession stake after an IPO. 

However on this pivotal second in the true property panorama, entry to capital has by no means been extra vital. It funds know-how innovation, helps recruiting and is critical to take part within the iBuying motion which is rising in a short time and requires numerous capital.

Nonetheless, with out going public — via a SPAC or IPO — Keller should borrow an enormous amount of cash to compete with this new spherical of well-funded rivals, or reinvest his income, estimated at $100 million yearly previously and possibly extra this 12 months. That appears to be what Keller is doing now, although there isn’t a info on what share of these income he’s reinvesting. And it most likely nonetheless falls brief of what’s wanted proper now.

I hear that Keller believes in leverage, like a mortgage mortgage, however personally he isn’t a fan of straddling his agency with debt.

A charismatic chief, Keller’s custom, when change is looming, is to rally the troops and climate the storm round him. That technique has labored properly previously.

However entry to extra capital is clearly on his thoughts. Every little thing on this article and far rather more are concerns and concepts that Gary Keller has thought via and thru over time.

And ultimately, it could be extra private. Does he have the abdomen for giving up management? Promote-made success has a novel DNA.

Email Brad Inman


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